Quantitative
Structure complexity, test assumptions, and size the value at stake.
About Felix
Rigour for the question. Pragmatism for the answer.
Felix Mörée is a Partner at Axholmen and the author of five books on pricing. He advises leaders on pricing and commercial performance, combining quantitative depth with broad business understanding and specialist pricing expertise.
Felix Mörée
Partner at Axholmen | Author of five books
Biography
A career focused on the economics of better decisions.
As a Partner at Axholmen, Felix works with management teams on high-stakes questions of value creation, monetization, and commercial performance. His approach is grounded in evidence and designed for practical adoption.
He holds a double degree in Engineering Physics, with a specialization in mathematical statistics, and Economics. That combination shapes how the work is done: quantify the opportunity properly, then translate it into decisions a commercial organization can actually execute.
Across strategy, pricing excellence, commercial excellence, and analytics, he helps organizations understand the opportunity, make the trade-offs visible, and build the systems needed to capture value consistently, without eroding conversion or customer retention.
Based in Europe and working internationally, Felix brings a broad view of how markets, business models, and organizations shape pricing outcomes.
Global perspective
Learning across markets and disciplines.
Academic experiences across seven international centers have shaped a broad, comparative perspective on business and value.
01Harvard
02Melbourne
03Lund
04Paris
05Cape Town
06Shanghai
07Santiago
Three perspectives
See the whole commercial problem.
Business
Connect pricing decisions to strategy, operations, and organizational reality.
Pricing
Apply specialist methods while staying focused on what can be implemented.
Principles
How I work with clients.
01
Start with value
Focus effort where the economics justify attention.
02
Make it explicit
Put assumptions, trade-offs, and ownership on the table.
03
Build together
Create with the people who will own and use the answer.
04
Leave capability
Strengthen the organization, not just the presentation.
Next step
Bring a sharper perspective to your pricing challenge.
A short, no-obligation call: your situation, where pricing value is likely to sit, and whether a diagnostic is worth doing.